Why You Should Have a Highly Visible Online Presence
CAREER & BUSINESS
Image by Geralt on Pixabay
Visibility is the new buzz word, the deal breaker, the way maker. Essentially, if you are not visible online, you don’t “exist.” It’s a bit like, “If no one saw it, it didn’t happen,” or “If it’s not in writing, it doesn’t exist.”
When you introduce yourself to people, apply for a position or have any kind of interaction - personal or business - there is a strong likelihood that someone will Google your name. How you show up is what guides the ensuing relationship.
The greatest showman PT Barnum once said,
"Advertising is to a genuine article what manure is to land, - it largely increases the product."
The reason is this:
When people know who you are, and they like what you do, or it meets their needs, they are more likely to want to work with you.
DIGITAL PRESENCE = INSTANT CREDIBILITY + AUTHORITY!
People want to know more.
You can leverage this for your business.
You don’t need to be on every single platform. Each platform has a different audience with different needs and looking for different experiences. Just choose the one which gives you the best return on the time and effort you invest.
If something isn’t working for you, no matter how much work you put in, have the grace to let it go. Cut your losses and move on. Remember that time is one valuable resource which you cannot multiply or recover.
A highly visible profile is your unseen marketing and advertising agent.