Why Creating Company Culture Matters
CAREER & BUSINESS


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Ifyou own a business, or are thinking of starting one, it is important to also think about the kind of company culture you want to build.
Company cultures are not only a reflection of your core values but are a way an organisation is perceived by its stakeholders. If you don’t have clear guidelines or are not intentional about creating a company culture it will evolve naturally. The result may not be one you would actually want.
Let’s look at some of the reasons why creating company culture matters.
Communicates Vision And Values
It is a way to communicate a company’s vision and values. When the vision is clearly communicated there are clear expectations. This helps in the achievement of common goals within an organisation.
It Fosters Trust And Respect
Company culture dictates behaviour. When a company has a healthy culture employees are more likely to thrive. This arises from feelings of trust and respect dictated by clear guidelines. There is better engagement and employees are more likely to perform at their best, work harder and stay longer.
Positive Impact On Community
In an organisation which has a good company culture the focus is on people and not just profits. When you take care of your employees they will take care of your business. Employees who feel valued and recognised are happier. You indirectly have an impact on your community through your employees to families.
Finally
When thinking about creating a company culture, set standards that you believe in and take actions that align with those standards.
Originally published at medium.com/vital-world-online on August 11, 2020